FOREVER NEW | #SpringCollection 2017- Vintage Cruise

As Summer Spring arrives in the Northern Hemisphere so is the Forever New – Vintage Cruise Collection with strong bold summery colours, with breathable fabrics to help you to cool down during the summery warm nights in celebrating thematically the glamour of ready to wear of holidaying abroad in which matches towards your current or upcoming wardrobe, with the Spring season in mind with blossoms peony roses blooms are the colours inspiring this collection with spring prints tones palettes with a generous warmth of rich navy porcelain textures..

SHANGHAI TANG | #ShanghaiTang – Behind the scenes of the Spring- Summer 2017 collection campaign shooting…

As the spring towards summer season set to arrive in the Northern hemisphere so is the “Shanghai Tang – spring/ summer 2017 Collection” for women’s also menswear featuring more of freer, summery gracefully summery breathable fabrics… With more towards the elegant summery outdoors with bold, softer tropical pastel colors….   The women’s collection comes in with middle length dresses each taken with various elements of Shanghai Tang‘s signature Qipao-Cheongsam… with middle length silhouette innovative elements of A-lines, Jacquard, wrap, sleeve dresses among with the collection with printed silk long dresses summery prints that that are accustomed to traditional Chinese culture with the porcelain jade blue hand ornaments symmetrical cut outs, along with the recent arrival of dragon phoenix peacock feathers prints,  that only can be reminded of the decorative pieces of the Qing Dynasty official head dress stating their position of rank..

Also among the prints that can be remind of the Wisteria imperial garden Prints, like illustrated like the garden Chinese paintings.. Among the collection is ready to wear, with summery shorts, with Qipao silhouette cut tops, and jackets, shorts and skirts…

Art Direction – Jane Lombard

Photographer- Richard Bernardin

Video Production – Pat Hui

Models Li Xiao Xing, Charlene Hoegger, Chen Cong.