Tag: Tencent Media

“Culture + Technology” International Forum and “Forbidden City Tencent Immersive Digital Experience Exhibition” opened in Shenzhen

On December 15, 2021, with the opening of the “Culture + Technology” International Forum, the opening ceremony of “Tencent Immersive Digital Experience Exhibition of Forbidden City” was held at Shenzhen Sea World Culture and Art Center. The exhibition reproduces the traditional patterns of the Forbidden City through digital technology, and provides a subtle insight into the spiritual world of the Forbidden City’s architecture and decorations. This exhibition is 古宫超高高高實寫物深圳首見. The audience can enjoy the 5.3-meter-high naked-eye 3D cultural relics and 22 times the high-definition magnified cultural relics. Through VR and AR, they can experience the “Jiangnan Dream” in Tienqinzhai, and even more “Check in” the red wall and window pattern of the Forbidden City, leaving an exclusive streamer image. The exhibition will be open to the public free of charge from December 18, 2021 to February 12, 2022, and you can make an appointment to visit through the “Digital Forbidden City” applet.

Providing also On December 15, 2021, the second “Culture + Technology” International Forum, co-sponsored by the Palace Museum and Tencent, supported by the Museum Digitalization Professional Committee of the Chinese Museum Association, and the Informationization Professional Committee of the Chinese Cultural Heritage Society, opened in Shenzhen Tencent Binhai Building. The forum invited more than 50 experts and scholars from many well-known cultural and cultural institutions, universities and technology companies at home and abroad to gather to discuss the future of museums in the digital age

　　In November 2017, the Palace Museum and Tencent successfully held the first “Culture + Science and Technology” International Forum in Beijing. After 4 years of development and precipitation, especially since the COVID-19 pandemic, what kind of impact will science and technology have on the cultural and expedition field? And change? On December 15, 2021, the second “Culture + Technology” International Forum, co-sponsored by the Palace Museum and Tencent, supported by the Museum Digitalization Professional Committee of the Chinese Museum Association and the Informationization Professional Committee of the Chinese Cultural Heritage Society, opened in Shenzhen Tencent Binhai Building.

The theme of this forum is “Impact and Enlightenment-A New Leap in Digital Cultural Services”, which aims to further promote the digital concept of museums, promote the application and innovation of new technologies, and jointly explore the development direction of culture and technology. More than 50 experts and scholars from many well-known cultural and cultural institutions, universities and technology companies at home and abroad gathered to discuss the future of museums in the digital age.

　　Guests from the Shenzhen Municipal Government, UNESCO and the Chinese Museum Association (in the order of their speeches) came to Shenzhen or participated in the conference via video and delivered speeches.
　　At the opening ceremony, Wang Xudong, Dean of the Palace Museum, mentioned: “The’Culture + Technology’ International Forum aims to integrate the superior resources of culture and technology and build a cutting-edge academic exchange platform for all parties in the world. In the digital age and the epidemic, we should With a more long-term perspective, re-examine the positioning and mission of the museum, deeply explore and interpret the diverse values ​​of cultural heritage, give cultural heritage new vitality, and answer the propositions of the times of creative transformation and innovative development.”

　　Cheng Wu, Vice President of Tencent Group, said in his speech: “In 2016, the Palace Museum and Tencent explored the digitalization of cultural museums. On the one hand, through the’new cultural creation’, they created screen-level works such as ancient paintings and singing, making traditional culture a trend for the younger generation. Culture; At the same time, “new technology” is used to help digital infrastructure such as the digital collection of cultural relics, and to create WeChat applets such as the digital Forbidden City, so that cultural relics are within reach in the cloud. Helping China’s cultural museums to plug in a pair of new technology and new cultural and creative wings , Stepping out of an innovative model with Chinese characteristics, and contributing Chinese solutions to the development of global cultural museums. This is also an important practice for Tencent to fulfill its mission of “Technology for Good”.”

The vice chairman of the International Association of Museums and the directors of several well-known museums at home and abroad delivered keynote speeches.

　　This forum lasts for two days and consists of three sub-forums. Forum 1 “Resonance•New Development of Digital Culture from a Global Perspective” focuses on the development of digital cultural services under the impact of the epidemic, while Forum 2 focuses on the deep integration of traditional culture and digital technology. , Forum 3 “Burst • Convergence and Improvement of Digital Cultural Services” combined with specific cases to explore practical methods for the further integration of culture and technology, and conduct multi-dimensional professional seminars on the overall development, efficiency enhancement and ecological construction of digital cultural services.

　　This forum specially set up the Greater Bay Area Salon session. Five guests from the Cultural Affairs Bureau of the Macao Special Administrative Region Government, the Palace Museum, the Guangdong Provincial Museum, the Hong Kong Museum of History, and Tencent focused on the cultural policy and construction of the Greater Bay Area and the cultural resources of the Greater Bay Area. , The exchange and training of talents between Hong Kong, Macau and the Mainland (including the traditional cultural exchanges of youth in the Greater Bay Area, and the training of cultural talents between Hong Kong, Macau and the Mainland) and other specific directions were discussed.

　　The “Tencent Immersive Digital Experience Exhibition” co-sponsored by the Palace Museum and Tencent will also be unveiled during the forum. This is the first time that the Forbidden City’s ultra-high-precision “digital cultural relics” have been exhibited in Shenzhen, and part of the scenes of Juanqinzhai have been restored with the help of VR and AR technologies. After showing the beauty of the patterns contained in the cultural relics of the Palace Museum through the “Changyou Duobao Pavilion” mini program in 2020, the Palace Museum and Tencent once again joined forces to lead the audience in an immersive experience with Tencent’s immersive rendering, image search and panoramic sound technologies. Appreciate the beauty and wisdom in the world of patterns in ancient buildings and collections.

　　There are 7 exhibition areas in the exhibition. Visitors can enjoy naked-eye 3D “digital cultural relics” with a height of 5.3 meters and 22x high-definition magnified cultural relics, experience the experience of transcending physical cultural relics exhibition, and may discover hidden mysterious three-dimensional space “Eggs”. The exhibition also meticulously created 10 annual check-in points, allowing the audience to experience the four seasons of the Forbidden City, leaving an exclusive streamer image.

　　The exhibition will be held at the Shenzhen Sea World Culture and Art Center. It will be open to the public free of charge from December 18, 2021 to February 12, 2022. Visits can be reserved through the “Digital Forbidden City” applet.

　　Attachment: Participants of the 2nd “Culture + Technology” International Forum (47 companies in total, sorted by the first letter of Pinyin)

Museum units (19 companies)
Sackler Archaeology at Peking University And Art Museum	Dunhuang Academy	Hermitage, Russia National Museum	The Palace Museum
Guangdong Provincial Museum	National Library	Henan Museum	National Museum of the Netherlands
Hubei Provincial Museum	Nanjing Museum	Emperor Qin Shi Huang’s Mausoleum Museum	Tokyo National Museum, Japan
Xias Historical Meseum	ShangHai museum	Shanghai History Museum	capital Museum
Suzhou Museum	Hong Kong Palace Museum	British V&A Museum
Cultural relic institutions and industry organizations (13 companies)
Cultural Affairs Bureau of Macao Special Administrative Region Government	Federation of French Museums	International Museum Association	International Association of Museums Audiovisual, New Technology and Social Media Committee
Unesco Representative Office in China	British Scottish Historical Environmental Management Agency	Chinese Museum Association	Museum Digitalization Professional Committee of Chinese Museum Association
Chinese Cultural Heritage Research Institute	China Cultural Relics Conservation Foundation	China Cultural Relic Exchange Center	China Cultural Relics Information Consultation Center
Informatization Professional Committee of Chinese Society of Cultural Relics
University units (7 companies)
Beijing University	Beijing Institute of Technology	Fudan University	Oxford university
Ryukoku University	Wuhan University	Ningbo Institute of Technology, Zhejiang University
Enterprise units (8 companies)
Beijing SuperMap Software Co., Ltd.	DJI Innovation Technology Co., Ltd.	Huachuan Cultural Communication Group	Toppan Printing Co., Ltd.
Tencent	Artron Culture Group	China Mobile Communications Group Beijing Co., Ltd.	Central Radio and Television Station

Imagines visuals credit are from the Forbidden city –Imperial Palace –Beijing – China- People’s Republic of China…  also from their respectives from the Series Weibo北京卫视上新了故宫 Treasures in the Forbidden City…